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Dunlop's advertising campaign brings excitement to the universally recognized theme of "Dunlop: Accelerate Your Soul." Dunlop advertising strives to capture inspirational moments in racing, and capture the excitement of motorcycling on the street and on the dirt. In addition, our nostalgia-laden "Legends" campaign will reach new highs in reviving racing memories through gripping black-and-white images. The level of Dunlop dealer support ads and incentive programs reached unprecedented highs in past years and that emphasis continues into the future.
Dunlop will continue forging ahead in the motorcycle industry bringing leadership, innovation, engineering excellence and exciting new products to millions of motorcycle enthusiasts.
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Youth Movement
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Meet the 2008 Team Dunlop National riders. Each of these young riders was hand-picked from within the ranks of amateur motocross. These 18 stars will be flying the amateursupport Team Dunlop icon into battle throughout the amateur national season. Look for them at the front of the pack, but if you can’t spot the Team Dunlop icon on them somewhere don’t worry: It’s probably just because they’re moving too fast. |
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Youth Movement
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If you think youth is wasted on the young, you haven’t met Davi Millsaps and Trey Canard. Barely a week after putting his teen years behind him, 20-year-old Millsaps scored his first 450 class Supercross victory in Atlanta. And fellow Honda riders Kevin Windham and Andrew Short made it an all-Dunlop podium. That same night, 17-year-old phenom Trey Canard entered the first Supercross Lites race of his life and promptly ran away with the win. And Dunlop riders filled the top five Lites spots that night—congratulations guys. Dunlop is proud to be along for the ride. |
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Supermoto Sweep
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Since the advent of Supermoto racing in the USA in 2003, one make of tire has captured every championship: Dunlop. That record remained intact in 2007 as Dunlop riders swept all three class titles once again: Mark Burkhart in Supermoto, Brandon Currie in Supermoto Lites and Ben Carlson in Supermoto Unlimited.While Supermoto racing delivers some of the best and tightest racing to be found, when it comes to motorcycle tire technology, nobody else comes close to the leader: Dunlop. |
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