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Dunlop's advertising campaign for 2005 brings new excitement to the universally recognized theme of "Dunlop: Accelerate Your Soul." Once again, more than a dozen new 4-color print ads will appear on the pages of 15-plus major enthusiast publications throughout the year, and new television spots will send Dunlop's message to millions of viewers. In addition, our nostalgia-laden "Legends" campaign will reach new highs in reviving racing memories through gripping black-and-white images. The level of Dunlop dealer support ads and incentive programs reached unprecedented highs in past years and that emphasis continues into the future.
During 2005, Dunlop will continue forging ahead in the motorcycle industry bringing leadership, innovation, engineering excellence and exciting new products to millions of motorcycle enthusiasts.
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INSPIRATION
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Jesse Rooke isn’t like other custom builders. An ex-racer with a penchant for speed, Rooke builds
awe-inspiring bikes that meld performance and style like nothing you’ve ever seen. Take this
predatory creation he crafted in two weeks for a recent Biker Build-Off television special. Powered
by an uncorked KTM LC8 950cc liquid-cooled V-twin engine cradled in a hand-pounded custom
chassis, this package pumps out around 120 horsepower and weighs less than 300 pounds.
Jesse Rooke has a singular vision. And the skills and conviction to hammer his dreams into reality. |
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6-X
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It took more than a decade for someone to tie the record of six-consecutive AMA Superbike wins.
But Texan Ben Spies managed the task with three double victories in a row, sweeping back-to-back
Superbike races at Barber Motorsports Park, California Speedway and then Infineon Raceway to lock
himself into the record book and grab the 2006 AMA Superbike points lead.
His tires? The same ones used by Miguel Duhamel more than a decade ago to win six in a row. Dunlop. |
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THE ULTIMATE TEST
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Street-tire development doesn’t happen in a vacuum. Creation of the best street tires in
the business requires racing experience gained at the highest levels—including MotoGP.
That’s why the new Dunlop Qualifier immediately won rave reviews throughout the
enthusiast media. This successor to the top-selling D208ZR sport radial brings true
racetrack-level performance to the street, along with amazing stability, durability and
wet-weather performance.
For street tires with a racetrack birthright, go with Dunlop. |
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